Note: This video is intended to be used as a teachers guide.

Description: In this module, you will identify an opportunity that creates value for others. You will identify and demonstrate a need for a product or service in a market or society. 

Objective: To identify a project and demonstrate a need for it. 

Tools: Identify Canvas, Team Canvas, NABC Canvas, Market Research Canvas.

Deliverable: To deliver canvases that demonstrate the need for the product/service

Skills focus: Motivation and perseverance. Coping with uncertainty, ambiguity and risk. Working with others. Sharing through digital technologies.

This module has an important moment (after Identify Canvas) and will help you to share your fields of interest in order to find a team, create a project, and fill-in the next canvases as a project group.Your local coach will help you forming teams.

In module 3, we use four tools that will help you demonstrate the need for a product/service.

You will start by working with the Identify Canvas, a tool made for identifying and testing needs on the market or in your society. From now on, all the rest of the canvases will be submitted as projects.

Individually or preferably in teams, you will fill the Team Canvas as a project, this tool will help you finding complementary roles.

Next, in the NABC Canvas, you and your team will answer to questions about the need, approach, benefit and competition.

Lastly, you will work with the Market Research Canvas, a tool that will help you to get a deeper understanding of your market and what you can offer.

A task is the canvas that you have to fill-in in modules.

For each canvas you will find 3 options: 

1. Download slide

2. Send slide as e-mail

3. Download slide for upload

Option 2 is to send the slide as an e-mail when are you finished or when you want to share your work with your coach or teammates.

The option: "Download slide for upload", you can use if you want to save your work at your computer and want to continue from where you came to next time you work with the task. To do so you will have to upload the file by clicking in Upload VCC file (upper right corner). 

After completing every step (canvas) you will download the page either as a pdf or send it via email to your coach for evaluation and feedback. 

Note:  the work is not saved online, so it is important that you download or e-mail the canvas before they proceed to the next step.

Note: All videos at the beginning of each module are made for coaches as a teachers guide. Not intended to be used by learners. However learners are free to use those.

Please fill-in the Identify Canvas, and test the needs by asking to potential customer if you have a strong selling proposition and if they would be willing to pay for it.

Present your ideas and find your teammates.

Think of it like baking a cake together and then dividing it when is ready :)

- Not the other way around! 

All of the next canvases are going to be filled-in as a project.

Please fill-in the NABC Canvas with your team. NABC stands for Need, Approach, Benefit and Competition. The NABC is a tool that will be filled several times during your project as you will learn more about what you offer and what you need with time.

This canvas will help you to further understand your market and develop your proposition.